The world we are living in today is becoming competitive on the aspect of mobile messaging and it has become extremely difficult for businesses to get noticed among the competitive noise. It is therefore important for every business, regardless of how small or large it is to have a unique personalized line to communicate with customers.
Recent research states that 90% of Americans prefer the use of toll-free numbers and 58% find it convenient to use vanity number over local when in need of business services. Well, that’s acceptable given that everybody is busy with their own lives and they are looking forward to services that would make their lives easier.
source:entrepreneur.com
Having the right phone number is one of them, as it establish trust, build rapport and create efficiency in your practice. A phone call improves call volume and if you’re a lawyer, it will impact your caseload. It is a wise way to connect with your target audience so keep scrolling as we give you five reasons why the right phone number matters for your practice.
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Improves memorability
As the business world becomes more competitive, life is becoming unbearable requiring people to work hard day and night to put food on the table and therefore, they don’t have the energy to struggle to memorize your business phone number. If your legal firm has a name that’s difficult to remember, you’re surely missing out on clients. Besides, a person looking for an attorney is already going through a challenging situation and if they can easily recall your number, they will find relief and call you first. This will make your business stand out from the crowd and your clients can recall easily and call you anytime for inquiries.
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Eases referrals
We are in the 21st century and as businesses become more technologically centered to reach clients, we can’t deny that word of mouth is the most important channel to obtain new clients. In addition, many ‘fake’ businesses are emerging online and clients are becoming cautious when using their hard-earned money. Besides, selecting the best attorney involves everything to do with trust and anyone looking for a reputable person asks for recommendations from friends and family who are likely to refer to the person they can recall their phone number easily. Therefore, if your business own one that is easy-to-memorize, the clients you have served excellently in the past will refer you to their friends and families.
Builds your brand
Your practice is your investment and if you want to take it to a higher level, take time and get a vanity phone number for your business. According to www.PhoneNumberGuy.com, they are easy-to-remember phone number that will speak for your business, build trust and make it easy for your clients to connect with you. It makes it easier for your clients to see at a glance who you are and the services you offer. In addition to creating prestige, it gives a good impression of your business and demonstrates how committed you are with your practice.
source:seekingalpha.com
The legal firms are becoming competitive with each dawn and most of them are ready and willing to invest in a custom number and if you want to make a difference and attract more clients, choose one for your business and include a unique phrase that says who you are. Good examples would be 1-800-HURT NOW or 1-888-WE-FIGHT that tells a story and makes it easy for clients to connect with you.
Increases marketing effectiveness
As the business world becomes more and more competitive, everyone is looking for unique ways to remain viable for their practice. Lawyers, for instance, promote their businesses through modern marketing channels such as video, billboards, television, radio, websites, and social media among others. Without a shadow of a doubt, marketing your practice through any of these channels is a wise way of letting people know who you are and what you offer. However, using such channels would be of no use if you have a hard-to-memorize number because clients don’t have time to write it down for future reference. Instead you can choose a memorable one that your clients can remember and call when they need your services and make life easier for both you and your clients.
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Creates a competitive advantage
When you were studying to become who you are today, you were among a hundred or even more students pursuing the same. Before that, thousands of students had successfully completed the same and built a rapport with clients. Therefore, you must understand that your practice is competitive and you need to think outside the box to get noticed in the crowd and you can’t go wrong by choosing an easy-to-dial number for your business. In addition, embrace the current technology and create awareness about your business through social media networks such as Facebook, Twitter, and Instagram and don’t forget to have a custom number that your followers can easily memorize as they scroll through your profile.
source:entrepreneur.com
Bottom line
Nothing is easy to come by these days and because you worked hard to get to where you are today, don’t just sit back and expect clients to find you. Instead, find them by creating an easy-to-remember number for your business they can recall at a glance and call you any time they need your services.If you’ve been wondering why the right phone number matters for your practice, this article will get you started and even though it focuses on legal firms, it’s worth mentioning that it’s applicable to any business. Therefore, make the right choice today and choose the right number that will take your business to a higher level.
