If you’re one of those people that feel that labels don’t matter – this isn’t an article for you. On the other hand, if you have a few functioning brain cells, you are more than aware that labels and packaging do matter. In fact, over 70% say that labels influence their buying decisions on a daily basis. Not once in a while, not every so often – DAILY.
So, how do you learn to wield this unimaginable power? Well, you get creative. But, since most of us are creative as Sony is with their product naming, we have to look for outside help and guidance. And, fear not – your personal guide is here.
Let’s see what you can do to boost your sales with nothing but custom labels!
Page Contents
1. Don’t Be Boring
Source: officedepot.com
Easier said than done, we know – but it’s just the way it is. No one wants to buy a product that comes in plain, boring packaging. If you want people to reach for your product on the shelves, you have to make an effort and make it stand out. Put some thought into your design and come up with something that will make people take notice.
2. Get Vivid
When we say don’t be boring, we also mean don’t be afraid to use color! Be bold and experiment – after all, it’s just labels. You can always change them if you don’t like the result. Vibrant colors are known to attract attention, so feel free to go crazy with them. Just make sure not to overdo it – you don’t want your labels to hurt people’s eyes.
3. Channel Your Creativity
If you’re not feeling too confident about your design skills, that’s perfectly fine. There are plenty of ways to make up for it with creativity. Think outside the box and come up with a unique concept that will make your product stand out. Be it an interesting shape, an unexpected material, or something else entirely – let your imagination run wild!
4. Be Bold And Daring
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This point is closely related to the previous one. If you want people to take notice of your product, you have to be bold and daring with your labels. Do something that has never been done before and be prepared to take risks. After all, no one ever achieved greatness by playing it safe – just look at Brand.
5. Be Unique
In a world where everyone is trying to be different, it’s hard to stand out. However, if we’re being completely honest – everyone’s doing the same thing, so you’ll manage. Whether it’s your packaging, your labels, or your product itself – just make sure it’s one of a kind. Otherwise, people will just move on to the next thing that catches their eye.
6. Think Outside The Box
Don’t be afraid to think outside the box when it comes to your labels. If you want them to really pop, you have to be willing to experiment. Try different shapes, sizes, colors and materials until you find something that works for you. And don’t worry about the logistics and manufacturing – leave that to labels123.net. You just focus on the idea.
7. Get Personal
People love feeling special and appreciated, so why not use that to your advantage? If you want your customers to fall in love with your product, make them feel like it was made just for them. Use their name (read “take inspo” from Coca-Cola), personalize the design, or add a handwritten note – anything that will make them feel good about buying from you.
8. Don’t Skimp
Source: canningcrafts.com
When it comes to custom labels, quality is key. If you’re using cheap materials or cutting corners on the manufacturing process, it will show. Your labels will look unprofessional and they’ll end up costing you more in the long run. So, invest in high-quality labels and watch your sales go through the roof!
9. Get Professional Help
If you’re not sure how to design your labels or you just don’t have the time, there’s no shame in getting professional help. There are plenty of companies out there that can design and print custom labels for you. Just make sure to do your research and find a reputable one cause you don’t want to end up with a subpar product.
10. Capture Attention
At least some of you have thought “Wait, what? Get professional help? What are they on about?” and if you did – good. That proves our point. You have to grab attention and reel your customers in. Use whatever means necessary – catchy slogans, bold colors, hot models (just make sure they’re of legal age), whatever works. Just don’t be boring about it!
11. Use Humor
A bit of humor never hurt anyone, right? If you can make people laugh with your labels, you’re more likely to get their attention. Just make sure not to overdo it and to stay away from controversial topics that could offend someone. Unless that’s your thing, in which case – go for it! You do you.
12. Be Mysterious
If you really want people to take notice of your product, leave them wanting more. Be mysterious and don’t give away too much information on the label. This will make people curious and they’ll want to find out more about your product. Just make sure not to be too vague – you don’t want people to be confused.
13. Use Psychology
Source: inkmonk.com
You can use psychology to your advantage when designing custom labels. Certain colors, shapes, and words trigger certain emotions in certain people. We’ll call this the rule of 3 Cs. Let us know if it sticks. Basically, if you play your cards right, you can use those to increase the sales of your product. Just make sure not to go overboard – there’s a fine line between being persuaded and manipulated.
14. Be Concise
When it comes to custom labels, less is definitely more. Don’t try to cram too much information on the label – it will just end up looking cluttered and confusing. Keep it simple and to the point. Use short, concise sentences and make sure the font is large enough to be easily readable.
15. Test, Test, Test
Last but not least – don’t forget to test your labels before you print them! This may seem like a no-brainer, but you’d be surprised how many people forget to do this. Print out a few prototypes and see how they look in real life. Make sure the colors are right, the text is legible, and that everything is aligned correctly. Once you’re happy with the results, you can go ahead and print out the rest of your labels.
Conclusion
And there you have it – 15 tips for boosting your business sales with custom labels. Let us know how they work out.
