Artificial Intelligence (AI) is no longer a futuristic concept. AI is already here, and it’s a part of our reality. Whether you like it or not, AI influences your everyday life: the way you shop, find new jobs and even fall in love.
Most people are not aware of the impact of AI on their life choices. If you want to be more informed on this topic and manage the degree to which AI influences your life, keep reading.
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1. Advertisement and Shopping Experience
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Companies heavily rely on intelligent digital advertising tools. They use technologies like AI and machine learning not only to research the current shopping trends but also to predict future trends.
Websites and social media apps collect tons of information about users. Think of the information you share on Facebook, from your age and location to personal preferences (posts you like, people you follow, etc.) Basically, Facebook knows you better than you know yourself. Thanks to AI, it can not only define what products you want to buy now but also predict what products you will likely buy in the future.
Let’s say you have just shown some interest in practicing yoga: you liked three yoga-related posts on Facebook and followed a yogi on Instagram. The more you come across yoga-related content, the more likely you will actually start doing yoga. Social media will keep providing you with relevant content and then show you ads for yoga clothing. Once you get into yoga, you will see ads of a yoga retreat and similar stuff on your feed.
Basically, you will be shown ads for yoga clothing and retreats before you even realize that you need them. AI will predict all your wants and needs in advance, and companies will do their best to satisfy them fast.
If you don’t want your purchasing decisions to be manipulated, you should change your privacy settings. Here is how you can do it on Facebook:
- Click your profile picture.
- Click Settings & privacy, then go to the Settings section.
- Select Accounts Center, then click Ad Preferences or choose Ads, depending on what type of account you have.
Here, you can find a list of advertisers whose ads you’ve seen recently and review your general ad settings. If you don’t want to see ads on a specific topic, or if you don’t want to share your Activity information with ad partners, update your preferences.
2. Dating Experience
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Today, most people find it easier to meet their soulmate online rather than offline. Why? Because of the highly effective AI matching algorithm that modern dating apps use.
Just think of it. There are thousands of guys of your age in your city – you can’t meet them all to find out who is your true soulmate. But if you join a dating app, the AI will do all the hard work for you – it will scan through the profiles of local daters and choose the ones that match you the best.
So, if you want to find love now, don’t hesitate to upload a popular dating app. Take advantage of AI, and find someone who is right for you.
3. Job Search and Recruiting
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Recruiters from big and small companies use AI-powered tools to automate repetitive tasks and source candidates faster. When you apply for a job, your resume gets scanned by AI-powered Applicant Tracking Software (ATS). If you write your resume using the right keywords, it passes the ATS’s check and lands in the recruiter’s inbox. But if you use the wrong wording, ATS marks your resume as inappropriate.
So basically, the success of your job search depends not only on your skill set and experience but also on your understanding of how recruiting tools work. If you learn more about these AI tools before writing your resume, you will significantly increase your chances of getting the job of your dreams.
Wrapping It Up
AI technologies come with both advantages and disadvantages. Your task is to capitalize on the opportunities it provides and mitigate its negative effects on your life. The first step you should take now is to learn more about AI and raise your awareness.
