As a chiropractor, there are so many factors that can affect your business flow. One major factor is competition. Despite the growing popularity of the service you offer, you may be unable to attract as many clients as you’d like because others are offering the same service as you do. This is where setting your practice apart from the competition comes in.
The big question though is, how do you go about it? Marketing is the simple answer to this question. As a chiropractor, there are several marketing strategies that you can employ to crush your competition and give your brand the visibility it needs to attract more clients. Below, we’ll look at some of these strategies.
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Email Marketing
Email marketing can be quite productive for businesses especially when used correctly. The good thing about chiropractic email marketing is that it can help you get new patients and also get past patients coming back to you. This makes it one of the most important strategies for client retention.
If you have a history of patients not returning after one visit to your practice, then you may consider using this strategy to change that. Some chiropractors make the mistake of not reaching out to their past patients. They may feel the patient no longer needs the service or that they may have wronged the patient. However, they couldn’t be further from the truth.
Out of sight may very well be out of mind for some of these patients. Therefore, it is your job to keep your services in their minds by staying within their sight through email marketing. Return customers are very important to any type of business; you have to make an effort to keep your customers coming back.
There are so many ways to go about this campaign. You can start by sending automated emails to patients who haven’t visited in a while (within the last 4 months to 2 years). Your message should not be telling them to come back to visit. Rather, it should remind them about the things they enjoyed from your service the last time they visited.
Work on Your Website
Any savvy business owner in today’s world knows the importance of having a business website. Although, it doesn’t just stop at having a website; how good is your website, and how well does it communicate your message to visitors? Your website must make the best impression as it is the first way potential patients connect with your business.
People in need of a chiropractor don’t always have a particular one in mind. All they often need is someone who can resolve the health issues they have. If your website can convince them that you can do this for them, you can bank on them reaching out to you. Therefore, you need to work on your website to make sure it properly communicates to visitors and potential clients.
The first thing you need to tackle is the language of the website. You need to make sure that it communicates the empathy you have for the patients. These visitors will feel more at ease when they know you understand how they feel.
Next, you need to prove that you have handled other cases like theirs. Have a section of reviews and testimonials from your past patients on your site. This will go a long way in building your brand credibility. This would in turn make the potential patient trust you to the point of using your service.
Your website should give the visitors something to look forward to after they visit your practice. It should tell them what benefits they are going to get and how they’ll feel post-treatment. Helping them envision a life without their current health issues will give them more motivation and hope to push for the treatment.
At the end of the day, all of these will be futile if you do not provide a way to convert these leads (visitors) to sales (patients). Therefore, you need to add a CTA (call-to-action) to the site. For instance, your CTA could be “Book an Appointment”. This would make it easy for the visitors to book the appointment, sometimes without even thinking twice about it.
Register on Online Directories
Sometimes, the simplest marketing strategies can bring the best results. Listing your clinic on online directories is among the simplest yet effective strategies you can use as a chiropractor. Doing this comes with so many benefits like increasing your SEO, boosting brand credibility, and boosting your online authority.
Some online directories to list your clinic include Yellow Pages, Facebook, and Yelp. Ensure that the information you provide is the same across these platforms. Potential patients may see it as a red flag if your information varies from one platform to the other.
Consider Partnering with a Local Gym
One place where you can market your chiropractic clinic is a gym. Think about it, both your practice and gyms share certain similarities that make them complement themselves. As a chiropractor, you can recommend certain exercises and workouts for them to aid their treatment. Likewise, when people put too much strain on their bodies when working out, the gym can recommend chiropractic treatment for them.
It’s a win-win for both parties. You can also organize free workshops in the gym to talk about back pain and other health concerns people there may have. Your workshop should be concise and simple. Your goal is to offer value to these people while marketing your services to them.
Use Google Ads
One of the best things you can do for your business is using Google Ads. There are so many benefits you stand to gain by investing in this marketing strategy. You can visit here to find out some of the benefits of using Google Ads. So many chiropractors have employed this strategy and some were able to double their bookings with it.
When you advertise your clinic with Google Ads, your clinic will appear on the first page whenever anyone makes a Google search relating to the service you offer. For example, if a user makes a “neck pain relief” query and you have advertised your practice with Google Ads, you’ll be among the top replies for the query. Some users will automatically click on your business once this happens.
Conclusion
Having a good marketing campaign can help you double your bookings as a chiropractor. The strategies discussed in this article will generate the desired results only if you carry them out properly. There are also many other strategies that you can employ to get what you want. For example, having a chiropractor software could elevate your business and services to the next level. All you have to do is find out which one works best for you.
