Music is an important aspect of life for a lot of people. So, it’s no wonder that a lot of businesses use it to set the tone and atmosphere in their stores. It can help create a cool environment that will motivate customers and even employees.
Not only does music help to create the perfect atmosphere, but it also helps with branding. Read this article to learn more about branding. However, it does not stop at playing nice songs, you also have to have the best sound system to get the desired results.
Investing in your sound system is great. But choosing the best one suitable for your business is even better. The following are some tips and key points that will help you achieve this.
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COMMERCIAL MUSIC SYSTEM EXIST FOR A REASON
Source: nytimes.com
It may seem like a good idea to opt for a home system in your commercial space, but it’s rarely a good idea. This is because home systems are more focused and may not work optimally in a public setting. You’ll always need a commercial setup for your business, regardless of how small or big your space is.
While using a home sound set may seem more cost-effective in the beginning, it always ends up being more expensive. The reason is that to get the sound you need for a public setting; you’d have to buy an amplifier and speakers in addition to the home system. You’d also need to spend more money on installation.
You’d likely need the sound equipment in your commercial space to work around the clock. Commercial systems are meant to withstand this continuous usage. However, home systems are not. This is yet another reason why you need to invest in a commercial system rather than a home system.
Durability is another key feature that commercial systems have over home systems. A home system may last for 1-5 years at best whereas a commercial system will last several years as long as it is properly maintained.
CONSIDER YOUR SPACE
Another important thing to consider when choosing paging and music systems for businesses is space. The shape and size of your space will significantly affect your sound. This is why you need to consider these things when choosing your sound equipment.
Typically, the bigger your space, the more speakers you’d need. For example, if you have a 500-square-foot space, it’ll be best to buy two speakers. Similarly, 1000 square feet should have about four speakers. This way, you can get an optimal sound for your space.
DON’T IGNORE YOUR ENVIRONMENT
Source: whathifi.com
The thing about playing songs in a public setting is that several elements often influence the sound produced. This is why you have to be particular about your environment and make sure the equipment you get can accommodate the peculiarities of the environment.
For example, let’s say your store is close to the road. The traffic sounds can drown out your music if your equipment is not loud enough to prevent this. So, you need to consider the volume and quality of the equipment you are considering and how it’ll fit your store’s environmental elements.
You also have to consider climate and weather conditions when choosing your sound set. Electronics are sensitive to temperature, and extremely hot or cold temperatures can affect their performance and even durability.
Go for a set that would be able to withstand the peculiar weather conditions of your environment. For example, opt for a waterproof one if your environment is moist and cold.
AESTHETICS IS IMPORTANT
Performance is an important factor to consider when choosing a system for your business. However, you need not give up aesthetics for performance. Luckily, there are several stylish systems that also offer optimal performance.
Ideally, you have to consider a system that is not just stylish but also fits into the overall aesthetics of your space. For instance, if your store has a minimalist design, you need to pick a system that would suit this design. Here you can learn more about this design style.
However, know that stylish and aesthetically pleasing systems may be more expensive than the less stylish ones. They may also cost more for installation as their installations tend to be more complex.
CONSIDER THE KIND OF BUSINESS YOU RUN
Source: rtings.com
Different types of songs draw out different types of reactions and emotions. So, it is only normal that the kind of business you have will determine the kind of songs you play. Soft and low background songs would be great in a restaurant. But this type of music won’t do in a bar.
When you consider your industry or niche, you’ll be able to choose a system that will fit the kind of songs peculiar to your industry or niche. You’d know that you need to invest in loud equipment if you run a bar. In the same way, you’d know that you can give up loudness for sound quality if you run a restaurant.
Remember, music can be a significant part of your brand. So, you want to make sure your choice fits your brand. You can achieve the perfect atmosphere and connect with your clients/customers just by having the right system and playing the right songs.
CONSIDER SMART SPEAKERS
Getting a smart speaker may be all you need to take this aspect of your business from average to top-notch. These speakers have the latest voice technology that allows users to control their song selections with voice commands.
These speakers also have Bluetooth features. So, you can connect your smartphone to it and use it as your music source. You just have to make sure you stream the songs you play to avoid lawsuits. Click here to find the best song streaming platforms.
CONCLUSION
Investing in the sound system you use for your business can be quite rewarding so long as you do it right. Hopefully, the tips shared in this article will go a long way in helping you choose the right system for you.
