There are a lot of aspects of your business that are crucial for survival. This includes your interaction with customers. This seems like a no-brainer. After all, how is a company going to survive without anyone to purchase their products and services?
Simply providing these services are good but it isn’t the best you can do. It’s much better to make the customer feel appreciated for their business rather than a necessary part of the selling process.
One way to do this is to host a customer appreciation event. These come in many forms. This can be done in simple ways such as handwritten notes included in orders or setting up a rewards or loyalty program. They can also be as lavish as full events including exhibition stands with beverages and refreshments.
source:code95.com
You can check out whaam for high quality exhibition stands. But no matter what you do, it’s important to make the customers feel like a crucial part of your business. So, you need to show your appreciation for them and events – no matter how large or small – are important for accomplishing this goal.
Customer Retention
This is the biggest and most obvious benefit of these events. Especially in this day and age, your clientele wants to feel appreciated rather than just serviced. This means that the connection between them and your business is crucial.
The more effort you put into building this relationship, the better you’re going to be at retaining clientele for your business.
source:smallbizdaily.com
There are a few ways in which this type of retention can work and it largely depends on the size of the firm. Larger firms often aim for what’s called “brand loyalty.” This is the concept of their brand being considered the better choice over another that sells the same thing. Offering loyalty programs or reward cards are common choices for this.
Many local, small companies achieve this through direct relationships. For instance, maybe the owner can greet regulars by name or ask them about their life beyond a polite “how are you?”. This is better achieved through direct meetings such as a full event.
Gaining New Customers
This might sound odd because appreciating customer’s sounds like it’s for people who already do business with the company. However, new clients can and should be just as much of a focus for your event.
There are a few ways to get the word out to a whole community rather than just to people the firm is already acquainted with. Of course, it might seem difficult to attract new attention in the first place but it’s easier than you might think.
source:salesforce.com
Companies do this all the time. For instance, when you visit a website and they offer a deal if you sign up for their email newsletter, this is an effort to show the new patrons that they appreciate this and future dealings with them.
On a local label, a smaller firm might send out a newsletter through traditional mail or advertise events on local forums such as Facebook groups.
Paying Attention to the Details
General efforts such as reward systems are fantastic but you’re going to get more attention for sweating the details. We already mentioned the concept of small businesses investing in personal relationships but this isn’t something large corporations can achieve.
source:execsintheknow.com
There are plenty of ways to make sure your appreciation doesn’t feel like a blanket effort. The easiest way in which most companies pull this off is through collecting basic information and reacting to it. This can be utilized by offering deals on their birthday or on the anniversary of their signing up for an account on your website or for a rewards card. This will show them that you’re paying attention to them rather than just doing everything by the numbers – even if you aren’t personalizing anniversary emails by hand.
A lot goes into building a successful business and a big part of this is recognizing, creating, and maintaining a demographic of customers. This means that you need to see your customers as individuals rather than lifeless units there to purchase from you. In turn, you need to show them that you have this perspective and recognize them as people. Personalize the customer experience to ensure that they stay with you and your brand in the long run.
